You're juggling too much already - we’ll help with this part.
Social Media Marketing for Retail and Wholesale Businesses
Link your social channels and start posting in no time
VirtusNova helps you easily create captivating posts - so you can spend more time running your shop. Managing a retail or wholesale business means juggling sales, suppliers, and stock. But keeping your social media fresh and engaging often slips through the cracks.
Smart help for retail shop owners.
Whether you run a fashion boutique, a local grocery store, or a home goods shop, your days are already packed. From helping customers to managing inventory and coordinating with suppliers, there’s little time left for marketing. But if you’re not showing up on Instagram or Facebook, how will new customers ever find you?
We built VirtusNova for exactly this: To help retail and wholesale businesses show up online without burning out offline.
Got questions already? Jump to the FAQs and get the answers fast.
We’re a Small Business Too
Your customers rely on your store for great products and personal service – so your online presence needs to match your in-store experience. With VirtusNova, you’ll be able to:
Easy setup with clear, straightforward steps
An intuitive interface designed specifically for non-techies
Real, human support whenever you need help
Practical tools to post quickly, stay visible
Designed for Shops That Don’t Have a Marketing Department.
Whether you’re managing one boutique, running weekend markets, or operating multiple stores across town, VirtusNova gives you one place to manage it all. You can effortlessly switch between your fashion brand, jewelry store profile, or specialty home goods accounts, scheduling content separately yet keeping everything organized under one login.
- Keep your store visible on the platforms your customers scroll daily
- Plan your content for the week or month in one focused session
- Use templates designed for sales, promotions, and everyday shop updates
- Get hashtag and caption suggestions so you're never starting from scratch
Feel more Organized in just 4 Steps
How to get started:
1. Set up your profile
Add your business name, logo, and goals – whether you’re focused on visibility, engagement, or growing your brand. It only takes a few clicks to get going.
2. Define your audience
Want to attract more customers or great new staff? Identify who you want to reach, and VirtusNova will tailor your content strategy with optimized captions, hashtags, and smart scheduling suggestions to connect with them.
3. Apply your branding
Choose your colours, fonts, and logos once. VirtusNova automatically carries your brand identity across all your content, so every post looks polished and consistent.
4. Schedule and stay visible
Automatically publish when your audience is most active, or customize your posting schedule. Stay top-of-mind with zero manual effort.
What Kind of Business Do You Run?
VirtusNova supports a variety of businesses
Jewellery Store
Discover how to stay visible and drive foot traffic
Home Goods Store
Discover how to stay visible and drive foot traffic
Health & Beauty Store
Discover how to stay visible and drive foot traffic
Fashion Boutique
Discover how to stay visible and drive foot traffic
Grocery & Deli Store
Discover how to stay visible and drive foot traffic
Electronic Store
Discover how to stay visible and drive foot traffic
E-Commerce Shop
Discover how to stay visible and drive foot traffic
What You Get with VirtusNova
Here’s how VirtusNova makes social media easy and effective for business owners like you:
Pinpoint Your Ideal Customers
Attract and engage your dream audience with smart targeting tools that help you position your store exactly where your customers are most active.
Ready-to-Use Post Ideas
No more content blocks! Get proven, high-performing content ideas tailored to your store’s style, voice, and customer interests.
Smart Hashtags & Emojis
Expand your reach with intelligent hashtag suggestions and emoji recommendations that align with your posts and attract fresh eyes to your store.
Perfect Timing, Every Time
Schedule your posts to go live when your audience is most active, automatically. More visibility, more likes, more conversions.
Your Workflow in VirtusNova
This is how content creation works inside the platform:
1. Start with an idea
Type a rough thought, a few keywords, or even just a topic. Or skip the blank page entirely and choose from VirtusNova’s built-in idea library. The system will suggest relevant post angles based on your audience and goals.
2. Generate your post
Whether you start with your own idea or choose one of VirtusNova’s proven, high-performing suggestions, the software writes a full, platform-ready caption for you. You can easily fine-tune it – adjust the tone, shorten or expand the text, or generate variations – without starting from scratch.
3. Edit and preview
VirtusNova adds relevant hashtags and formatting automatically. You can review how the post will look on each social platform before publishing.
4. Schedule it
The VirtusNova system recommends optimal posting times based on your audience’s activity. Approve the schedule or adjust it to your needs. You can also repeat posts or plan ahead for campaigns.
We’ll get your post to the right crowd and make it count.
Book a personalized demo
Social Media Marketing Made for Retail & Wholesale Businesses
- Automate social media posts effortlessly
- Attract more local customers
- Keep your shop’s branding consistent
More perks
Smart Content Ideas
Stuck for ideas? Get fresh, tailored content suggestions based on your audience, products or services, and goals — all inside VirtusNova.
Save Drafts Anytime
Start a post, come back later. Your work is saved so you never lose an idea in progress.
Auto-Translate Posts
Easily reach international shoppers or tourists with smart auto-translation that adapts your voice for multiple languages.
Optimized Post Timing
No more trial-and-error. VirtusNova recommends the best times to post for your audience based on live engagement data.
Wholesale & Retail Business Owners FAQs
VirtusNova helps small retailers plan, create, and schedule social media posts across multiple platforms – all from one simple dashboard. It offers ready-made templates, AI-powered ideas, and auto-publishing tools to save time and boost visibility.
Absolutely. In VirtusNova you can manage your multiple stores or brands from one login, with separate schedules and content for each.
Yes, you pick your days, and VirtusNova makes sure your posts go out at the right time, on the right platform – without you having to think twice.
You’ll get ideas for product highlights, team posts, behind-the-scenes moments, quotes, and more. You can start from a suggestion or upload your own info and let VirtusNova help build the post from there.
No, VirtusNova is made for people who run shops – not design studios. The templates are ready to go, and the interface is clean and simple. If you can upload a product photo, you’re good to go.
To set up your account in VirtusNova, usually takes less than 20 minutes. Add your business info, logo, and a few preferences – and you’re ready to create your first posts.
Yes, without you having to guess. VirtusNova suggests the best posting times based on your audience and platform, so your posts land when they’re most likely to be seen.
Additional Resources
Boost Your Instagram Engagement: Share Posts to Stories
Learn how to effectively share Instagram posts to stories to enhance engagement and reach.
How to Effectively Add Links to Your Instagram Stories
Learn how to add links to your Instagram Stories to drive traffic and boost engagement.
