You're juggling too much already - we’ll help with this part.
Social Media Marketing for Hospitality Owners
Link your social channels and start posting in no time
VirtusNova helps you create eye-catching posts in moments - so you can get back to delighting your guests. Running accommodation or a restaurant means providing exceptional service, comfortable stays, and delicious meals. But managing social media often feels like one more plate you have to spin.
Built for hospitality owners who never slow down.
Whether you run a bustling restaurant, charming B&B, or seasonal café, your days are already overflowing. Between taking bookings, hosting guests, and preparing menus, there’s rarely time for social media. But without regular online updates, potential guests won’t discover your business, and bookings slow down. Staying visible online is no longer optional – it’s essential.
We built VirtusNova for exactly this: To help hospitality businesses show up online effortlessly, while you focus on serving guests offline.
Got questions already? Jump to the FAQs and get the answers fast.
We’re a Small Business Too
Your guests love your hospitality for its warmth and quality – they expect your social media to match the experience you offer in person. With VirtusNova, you’ll be able to:
Easy setup with clear, straightforward steps
An intuitive interface designed specifically for non-techies
Real, human support whenever you need help
Practical tools to post quickly, stay visible
Designed for Shops That Don’t Have a Marketing Department.
Whether you’re managing a boutique hotel, a family-run restaurant, or a group of cafés, VirtusNova gives you one intuitive platform to handle all your social media. Effortlessly switch between profiles for different locations or services, scheduling posts independently while keeping everything clear and organised under one account.
- Keep your venue visible where your guests scroll
- Plan a week or month of posts in one quiet moment between bookings
- Use templates made for menus, specials and last-minute updates
- Get hashtag and caption suggestions so your content is always guest-ready
Feel more Organized in just 4 Steps
How to get started:
1. Set up your profile
Add your business name, logo, and goals – whether you’re focused on visibility, engagement, or growing your brand. It only takes a few clicks to get going.
2. Define your audience
Want to attract more customers or great new staff? Identify who you want to reach, and VirtusNova will tailor your content strategy with optimized captions, hashtags, and smart scheduling suggestions to connect with them.
3. Apply your branding
Choose your colours, fonts, and logos once. VirtusNova automatically carries your brand identity across all your content, so every post looks polished and consistent.
4. Schedule and stay visible
Automatically publish when your audience is most active, or customize your posting schedule. Stay top-of-mind with zero manual effort.
What Kind of Business Do You Run?
VirtusNova supports a variety of businesses
Airbnb Portfolio Management
Discover how to stay visible and drive foot traffic
Business Hotel
Discover how to stay visible and drive foot traffic
Café
Discover how to stay visible and drive foot traffic
Cocktail Bar
Discover how to stay visible and drive foot traffic
Coffee Shop Chain
Discover how to stay visible and drive foot traffic
Corporate Catering Company
Discover how to stay visible and drive foot traffic
Beer Pub
Discover how to stay visible and drive foot traffic
Event Catering Business
Discover how to stay visible and drive foot traffic
Family-Owned Restaurant
Discover how to stay visible and drive foot traffic
Fine Dining Restaurant
Discover how to stay visible and drive foot traffic
Ghost Kitchen
Discover how to stay visible and drive foot traffic
Independent Hospitality Stay
Discover how to stay visible and drive foot traffic
Hostel & Budget Stay
Discover how to stay visible and drive foot traffic
Mobile Drinks
Discover how to stay visible and drive foot traffic
Quick Service Restaurant
Discover how to stay visible and drive foot traffic
Short-Stay Property
Discover how to stay visible and drive foot traffic
Street Food Operator
Discover how to stay visible and drive foot traffic
Themed & Concept Restaurant
Discover how to stay visible and drive foot traffic
Therapeutic & Spiritual Stay
Discover how to stay visible and drive foot traffic
Wellness & Retreat Hotel
Discover how to stay visible and drive foot traffic
Wine Bar
Discover how to stay visible and drive foot traffic
What You Get with VirtusNova
Here’s how VirtusNova makes social media simple and effective for hospitality owners like you:
Pinpoint Your Ideal Customers
Attract and engage your dream audience with smart targeting tools that help you position your hotel or restaurant exactly where your customers are most active.
Ready-to-Use Post Ideas
No more content blocks! Get proven, high-performing content ideas tailored to your hotel’s or restaurant’s style, voice, and customer interests.
Smart Hashtags & Emojis
Expand your reach with intelligent hashtag suggestions and emoji recommendations that align with your posts and attract fresh eyes to your hotel or restaurant.
Perfect Timing, Every Time
Schedule your posts to go live when your audience is most active, automatically. More visibility, more likes, more conversions.
Your Workflow in VirtusNova
This is how content creation works inside the platform:
1. Start with an idea
Type a rough thought, a few keywords, or even just a topic. Or skip the blank page entirely and choose from VirtusNova’s built-in idea library. The system will suggest relevant post angles based on your audience and goals.
2. Generate your post
Whether you start with your own idea or choose one of VirtusNova’s proven, high-performing suggestions, the software writes a full, platform-ready caption for you. You can easily fine-tune it – adjust the tone, shorten or expand the text, or generate variations – without starting from scratch.
3. Edit and preview
VirtusNova adds relevant hashtags and formatting automatically. You can review how the post will look on each social platform before publishing.
4. Schedule it
The VirtusNova system recommends optimal posting times based on your audience’s activity. Approve the schedule or adjust it to your needs. You can also repeat posts or plan ahead for campaigns.
We’ll get your post to the right crowd and make it count.
Book a personalized demo
Social Media Marketing Made for Hospitality Owners
- Automate your social posts to free up service time
- Reach more guests & increase bookings without extra hassle
- Stay consistent with templates for food, rooms, and events
More perks
Smart Content Ideas
Stuck for ideas? Get fresh, tailored content suggestions based on your audience, products or services, and goals — all inside VirtusNova.
Save Drafts Anytime
Start a post, come back later. Your work is saved so you never lose an idea in progress.
Auto-Translate Posts
Easily reach international shoppers or tourists with smart auto-translation that adapts your voice for multiple languages.
Optimized Post Timing
No more trial-and-error. VirtusNova recommends the best times to post for your audience based on live engagement data.
Hospitality Owners FAQs
Yes, VirtusNova has pre-made templates for menu items, chef’s picks, and seasonal events like Easter brunch or Oktoberfest.
Yes, with VirtusNova you can post updates instantly, or schedule short-notice availability to boost bookings.
Yes, you can manage multiple hospitality locations from one VirtusNova account. Easily switch between profiles, schedule content separately for each venue, and keep everything organised on a single, intuitive dashboard.
Yes, VirtusNova’s templates elevate everyday images and turn quick snaps into branded visuals.
Yes, VirtusNova analyses peak hospitality hours and suggests posting times accordingly, based on your location and audience.
Yes, VirtusNova has features for both accommodation and food service sides of your business. For example, easily showcase special amenities, local activities, or seasonal deals like “Autumn Weekend Escape” or “City Break Specials”.
Usually less than 20 minutes. You’ll have your social media planned with VirtusNova before your next guest checks in.
Additional Resources
Boost Your Instagram Engagement: Share Posts to Stories
Learn how to effectively share Instagram posts to stories to enhance engagement and reach.
How to Effectively Add Links to Your Instagram Stories
Learn how to add links to your Instagram Stories to drive traffic and boost engagement.
